Willy’s story started with coffee — flown in every two weeks from veteran farmers and roasters in Armenia, Colombia. That same coffee program is still at the heart of the brand. Here’s a guide to what’s available.
WILLY’S Coffee – 4th Wave
“4th wave” coffee refers to a focus on traceability, direct farmer relationships, and craft roasting — exactly the model Willy’s started with in Armenia, Colombia. Available in Whole Bean, Regular Grind, or Espresso Grind, so you can match it to your brew method at home.
WILLY’S Decaf Coffee – Swiss Water Process
For those who want the ritual without the caffeine, Willy’s Decaf uses the Swiss Water Process — a chemical-free decaffeination method that uses only water, temperature, and time, preserving more of the bean’s natural flavor than chemical-based methods.
WILLY’S Cold Brew Concentrate
Cold Brew Concentrate is brewed slowly with cold water over an extended time, producing a smoother, less acidic coffee that’s ready to mix with water, milk, or Sutton Local Grade A Milk over ice.
Choosing Your Grind
- Whole Bean — best if you grind at home right before brewing for maximum freshness.
- Regular Grind — convenient for drip coffee makers and French press.
- Espresso Grind — finer grind suited for espresso machines or Moka pots.
Pairing Suggestions
Coffee pairs naturally with breakfast bakery items — sourdough toast with local honey or a NY bagel make for a simple, satisfying morning routine.
FAQ
What does “4th wave” coffee mean?
It generally refers to a movement toward greater transparency, direct trade relationships with farmers, and craft-level roasting and brewing — a step beyond mass-market specialty coffee.
Is Swiss Water decaf better than regular decaf?
The Swiss Water Process avoids chemical solvents used in some decaffeination methods, which many coffee drinkers prefer for both flavor and process transparency.
How should I store cold brew concentrate?
Keep it refrigerated and dilute with water, milk, or ice according to your taste preference — concentrate is typically stronger than ready-to-drink cold brew.
Find your new favorite morning cup. Shop Willy’s coffee.